The Personal Statement it is an opportunity for you to showcase your skills, interests and aptitudes and can really make the difference when it comes to success or failure in the selection process.
First and foremost it is your chance to explain why you want to study at university and why you are attracted to a particular academic discipline. Most university applicants will not have the opportunity of a selection interview so the Personal Statement is vital and is often seen as a paper interview. For those who are interviewed the Personal Statement could be used as part of the interview process so you should be prepared to answer questions on it.
Most importantly, it is your chance to win over the admissions tutor so it is important your Personal Statement makes the right impression.